§ 122-660. Purpose.

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The purpose of this article shall be to permit such signs as will not, by reason of their size, location, construction or manner of display, endanger life or limb, interfere with traffic safety, or otherwise endanger the public morals, health or safety. It is further the intent of this article to:
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Maintain and enhance the aesthetic value of the city;

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Encourage free expression of ideas and dissemination of messages, regardless of content, using signs that are compatible with their surroundings and legible under the circumstances in which they are seen;

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Enhance pedestrian and vehicular traffic safety;

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Minimize the adverse effects of signs on nearby public and private property;

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Protect and enhance economic vitality by assuring aesthetic appeal for residents and visitors;

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Preserve property values;

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Enhance the effectiveness of permitted signs and directional and warning signs;

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Seek the removal of illegal signs and encourage the replacement or removal of nonconforming signs that are incompatible with the purpose of this article.

                    
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